Hospitality is Holistic

Hospitality done well is a holistic act. That distinction matters. 

Holistic means whole. All components are addressed. 

Hospitality, generally speaking, means cordial and generous treatment of guests. 

Hospitality done well doesn’t mean overdoing it with wine, flowers, and leave-behinds. 

Hospitality as a whole includes the humanity of it all. 

The intention behind every single component of the experience.


There's an art form in the world's finest restaurants that most diners never consciously notice. The plate arrives. The glass is refilled. The table is quietly reset between courses. And the guest never once felt smothered. They felt free.

That invisible choreography is the whole game. And it's exactly what exceptional hosting is. It’s all about the Art + Science.

Hospitality done right doesn't announce itself. 

It simply makes the guest feel inexplicably, completely at ease. 

Relaxed in their body, in the space, and in the experience of being somewhere that was genuinely prepared for them.

This is what I mean when I say hospitality is holistic.

Not wellness branding. Not crystals on the nightstand. 

The whole person arrived at your door. Are you ready for them?



The STR market is saturated with optimizers. Square footage, pricing algorithms, occupancy rates. All necessary. None sufficient.

What separates a property that gets booked from one that is revisited — that earns the five-star review that says "I can't explain it, I just felt at home" — is the holistic dimension. The host who thinks about light and ease and flow.


Holistic hospitality then refers to the entire experience...

From the moment a guest finds your listing to the moment they leave a review. 

Every touchpoint. The photo that told the truth about the light. 

The check-in instructions that didn't make them feel like they were reading a legal document. 

The bed that was made like someone actually cared who was sleeping in it. 

The morning they woke up and couldn't quite articulate why they felt so good.

That's the invisible choreography. 


This is what Soleil Chalets was built to do. Not just manage your property. Steward the entire experience. It matters. 

For your guests, for your asset, and for you.

If you own a property that deserves more than a management company, if you've felt something is missing from the guest experience but couldn't name it, let’s talk.

Soleil Chalets partners with independent owners who want their property to perform and to matter to guests.

A note on timing:

The first few weeks of a listing's life set the trajectory for everything that follows. Reviews, ranking, reputation. 

If you haven't listed yet, that's exactly when to contact us.

Let’s Talk!

Currently accepting new property partnerships. If you own a short-term rental and want it stewarded with genuine care and commercial intelligence, let's talk.

World Ocean Day

Coastal abodes. Summertime. Sunscreen.

Taking a moment to talk ocean conservation and awareness on World Ocean Day—June 8th.

While sunscreen helps protect our skin, some common ingredients have been linked to harming ocean ecosystems, coral reefs, and other marine environments. This, of course, includes our precious California coast.

Help protect the marine life and coastal ecosystems that make our Pacific Ocean (and all oceans) so special.

Discover which sunscreen ingredients are most safe. 

Protect Our Oceans. Protect Our Coasts. Protect Our Planet.

We want to see you and your family visiting, soaking up the sun, and surfing your heart out for generations to come.

Check out Surfrider’s info on ocean-friendly sunscreens!

Three Common Short-term Rental Headaches Easily Eased

The AirCover Trap. Airbnb's April 2026 updates to its damage policy introduced stricter evidence standards, meaning claims can now be denied if documentation is inadequate or unverifiable. Most self-managing hosts have no documentation protocol whatsoever. Knowing what to capture, when, and how to file makes the difference between a covered claim and an expensive lesson.

The Guest Who Didn't Read Anything. Since Airbnb removed the prior review requirement in 2025, first-time guests who don't understand STR norms are booking more frequently. They leave the front door unlocked, run the AC at 60 degrees, and then leave a three-star review because checkout was confusing. Proactive guest communication before, during, and after the stay is the single most effective thing that prevents this from becoming your problem.

Knowing how to politely counteract a poor review with ease and grace allows potential future guests to see the light and book your beautiful space.

Invisible on the Platform A listing can be perfectly priced with beautiful photos and still get buried. Airbnb's algorithm rewards response rate, acceptance rate, review velocity, and listing completeness in ways that aren't obvious from the outside. Small things can quietly tank search ranking week after week. Active daily account management is an ongoing practice, and staying ahead of it makes all the difference.

To Lease Mid-Term, or Not.

With so much fluctuation over the last few years, mid-term rentals entered the chat.

Some markets with no short-term regulation became flooded. Cue the host complaints.

But as the records now show, and as mentioned in The Art + Science of STRs, not everyone has the required gifts in their DNA. Many properties are performing and maximized.

If you live in a prime summer vacation location, with millions of visitors driving through town, plus a cap on STRs, and your short-term rental is not fully booked for the entire season by June 1st, there could be any number of good reasons why. 

That said, in the markets where there ARE a zillion short-term rentals and a lack of local housing, reconsider. 

Without locals being able to find housing, the entire town is pulled down into a number of issues. Increased local commuter traffic, lack of enough employees to keep local businesses flowing with ease and grace through the height of tourist season, and even throughout the year, which offers all parties a lot more stability. Something we could all use a lot more of these days.

However, if your property is in an area flooded with STRs but also with an abundant healthcare industry… or you’re in a college town… consider mixing it up with mid-term options. Travel nursing has become much more common over the last decade or two. Some college students and professors are in and out of town on a semester basis. Plus, other professionals and retirees come and go monthly. Mid-term rentals can provide much more bang for the buck for both you and your guest depending on your location.

Always go deep into the data. Or hire someone who does. Hint, hint. 

Make these Headaches Go Away with Soleil

#1: Time and Mental Load

Managing a short-term rental, or even a mid-term rental, is a second job most hosts weren’t expecting. Guest messaging throughout evenings, coordinating cleaners, chasing maintenance, monitoring pricing daily. It all adds up. Time is our most precious commodity.

#2: Underperforming Revenue

Your calendar has gaps it shouldn't have, especially in a market where new permits are frozen and summer demand is real. Not to mention that autumn is our second summer and winters are equally gorgeous. Equally worth noting: AI automation has its place, but it will never replace high-touch client care

#3: Review Anxiety

Airbnb removed the requirement for guests to have prior reviews before booking in 2025, meaning hosts are now also fielding first-timers who don't understand STR norms. One bad review can tank search ranking. Managing the guest experience before problems arise is an art and a science. Knowing how to publicly respond, massage, and “correct” a poor review can make a world of difference in future guests’ interpretation of a less than satisfactory review.

The Art + Science of Short Term Rentals

One of my wise elder friends in Jackson Hole always says, “Everyone thinks they can do short-term rental management, but few have the magic combination of artistic vision, high-touch communication skills, and the willingness to go above and beyond for guests.”

Truly. 

Not to mention that just when everything is smooth sailing…

A toilet backs up.

The incoming snowstorm is three times what was predicted, resulting in multiple driveway snow plows costing three times as much.

Or you find yourself driving an hour to deliver an extra lamp to a guest who needs additional lighting to film on location for their online yoga business. True story.


A film director once said he only hires former restaurant employees to work on his production sets because they have foresight, resourcefulness, and a willingness to get their hands dirty and excel.

Anthony Bourdain once said restaurant service professionals have the ability to read people like a book and handle guests with more grace than most could muster, married with a host of soft skills you’ll never find on LinkedIn.

And then there is the data.

Making data-driven decisions is mandatory. But it also requires real interest and sometimes obsession with the overall real estate market, world events, as well as the local data. It’s all connected.

It also requires pattern recognition.

While some operate intuitively and others more logically, any way you get there… It's either a natural gift or a deeply honed skill that comes into play. Something in your body says… Now is the time to turn this short-term rental into a mid-term rental.

Or you see a pattern beginning to repeat and know deep in your soul that it’s time to prepare for a light rehab to ready your property to sell at the tippy-top of the market successfully—again.

Wink. We’ve got you.

Summer is Here

2026 Edit.

Coastal California.

Landed in Los Angeles.

Fashion accessories line cofounder.

2008 Recession. 

Bye-bye creative dreamland. 

Hello, again, wine + hospitality world.

Then back to Jackson Hole Part Deux.

Pivots are wild when big shifts arise.

But the love of the California coastline never leaves.

We’re back!

Fueled by sunshine and ocean plunges. 

Rebirthing as Soleil Chalets north of Los Angeles is a dream come true.

Shadowmoon Chalets // Short-term Accommodations + Resort Property Management

The Tetons. Where It All Began.

2026 Edit.

The Tetons. Where it all began. 

One girl with dreams of freedom. 

20 years of hospitality.

Tight-knit teams making James Beard level magic happen.

20 years of glass ceilings.

20 years of saving.

Enter real estate. Ahhhhh. 

Glass ceiling be gone.

Found love in renovating and breathing new life into sunlit spaces.

Residences. Long-term rentals. Short-term rentals

Boulder, Colorado. Grand Targhee, Alta, Wyoming.

Skills honed managing personal properties across state lines.

Experience earned as director of marketing, sales, and operations for a 23-cabin rustic-modern tiny home resort in Jackson Hole.

Coastal California. Intentional.

SOLEIL CHALETS is a rebirth.